Interesting chart but Business Insider’s comments show their lack any understanding of Apple’s customer base or the company’s busines strategy. Churn is actually upgrade and there is a wide swath of people that are willing to pay for a product that is well tested and designed, done right from the start out of the gate. As a long time customer of Microsoft, I became frustrated over the years by poor quality of hardware vendors, bugs and software that wasn’t right until the first major upgrade pack and needless GUI changes for the sake of change alone. There must be a few out there like me as Apple has grown its share of the PC market for years, invented the smartphone market and tablet market. I am less likely to try an Android phone or tablet than ever. Would I change? Yes but only if Apple screwed it up by making cheaper quality, bug ridden software. But then again, where would I turn? What’s left , another bug ridden, 2nd rate manufactuer in the Android world that you seem so enamored with? Nope stuck with Apple and happy.
