Having just paid a pretty premium for app designer OMGPOP and their wildly successful game Draw Something, Zynga was hoping they just scratched the surface on the pictionary-like game’s profits. It seems they might have jumped on the bandwagon just a little too late however, according to AppData’s most recent metrics on game use. Take a look, courtesy of Business Insider:
Not the kind of flatline on a chart that anyone wants to see out of a recent acquisition. Lets hope for Zynga’s sake that OMGPOP has some more success in that pipeline..
The Hottest App On The Planet, Draw Something, Has Suddenly Stopped Growing.