Is this the end of hedge funds as we know it or is the economy just desperate for advertising dollars. Maybe both but I think the latter.

BY AZAM AHMED AND KEVIN ROOSE

 

Hedge Fund Managers Fare Well (March 29, 2012)

Investors may soon get a keyhole view into the cloistered world of hedge funds and private equity firms, thanks to a little-known provision in a new bill that would relax rules on how investment firms can market themselves to the public.

The bill, called the Jump-start Our Business Start-ups Act, or JOBS Act, would reverse parts of a nearly 80-year-old regulation preventing these funds from discussing even the most basic items, like performance or investment strategy, with outsiders. The rule, part of the Securities Act of 1933, gave an already secretive industry the regulatory cover to remain silent.

via A Bill to Loosen Hedge Fund Marketing – NYTimes.com.