Insider selling is a very difficult thing to analyze. After all significant buying only means one thing but insiders could sell for a variety of reasons. We were short Apple going into earnings in spite of the stock being fundamentally undervalued because insiders were unloading Apple stock in an unprecedented manner.
VP Phil Schiller sold $62.6 million in March and April of this year.
CO Jeffrey Williams sold $61.7 million April and $28.3 million in March of this year.
CFO Luca Maestri sold $5.3 million in March of this year.
CEO Tim Cook sold $18 million in October and November of last year.
Most if not all of these sales were part of pre-arranged trading plans but they are sells not buys none the less. I’m quite certain if these executives were buying instead of selling, the quarter would not have been so poor.