On Monday, Katy Huberty of Morgan Stanley cited channel checks and a customer intent survey as the basis for predicting the potential for iPhone sales to fall by as much as 2.9 percent over the next year, reaching a total for 2016 as low as 224 million in a “worst case scenario.” The idea of “Peak iPhone” generated clickbait headlines, but the real story is that channel checks have historically been extremely worthless at predicting Apple’s actual performance.
Source: Channel-check analysts warning of Peak iPhone are priming Apple shares for monster buybacks