Shareholders are not the only ones disappointed with Facebook. Advertisers have generally been underwhelmed by their ad spends on the Facebook platform. Apparently Millennials don’t buy much of anything.
The Real Reason Millennials Don’t Buy Cars and Homes
By Rick Newman | The Exchange – Fri, May 31, 2013 11:33 AM EDT
They’re narcissistic. Apathetic. Pampered. And addicted to their four-inch screens.
If you believe the conventional wisdom about the millennial generation — those 16 to 34 years of age, by most calculations — you’ve got considerable reason to worry about the future of the U.S. economy. Millennials show far less interest in buying cars, homes and other big-ticket items than their parents did at the same age, which has generated an intense effort among companies that produce those things to crack the code of these crazy kids and figure out how to sell them stuff.
But the millennials may not be as mystifying as an army of sociologists makes them out to be. “Every generation eventually sheds their most extreme characteristics,” says Jason Dorsey of the Center for Generational Kinetics, a consulting firm in Austin, Texas. “What is different about millennials is delayed adulthood. They’re entering into many adult decisions later than ever before.” And the reason may be fairly straightforward: They don’t have much money. Not yet, anyway.
via The Real Reason Millennials Don’t Buy Cars and Homes | The Exchange – Yahoo! Finance.