Intel and Microsoft have a big product cycle coming up. Also Intel powers all the computers in Apple’s lineup. Too much talk of cannibilization of notebook computers by tablets. The tablet is no more a substitute for a notebook than a bicycle is for a car. It’s novel, new, and lots of fun but serious work will always be done on a notebook for some time.
Monica Chen, Taipei; Joseph Tsai, DIGITIMES [Tuesday 31 July 2012]
Intel general manager of mobile platform business Navin Shenoy at a pre-show conference before the company’s Ultrabook Ecosystem Symposium on July 31 in Taiwan, pointed out that the symposium will mainly focus on the third-generation ultrabook based on the Haswell platform, while Microsoft’s Windows 8, touchscreen control application and ultra-long battery life will also be major subjects as well as topics about convertible design.
As for whether Intel will lower its processor price, Shenoy pointed out that the company currently still does not yet have plan for a price reduction, then in a tongue-in-cheek moment added that it is hoping to be able to raise them. On a more serious note though, Shenoy pointed out that people buy cool devices because of technology innovation, not price.
Shenoy also pointed out that there are currently 140 ultrabooks models that are in the middle of design and development with 40 models will feature touchscreen control, while 12 models will feature function to convert touchscreen with keyboard.
via Intel executive hosts pre-show conference detailing ultrabook symposium.