Courting the Chinese Buyer
Buyers from China are pouring billions into residential property—and developers are courting them with everything from feng shui to lucky numbers.
By LAUREN A. E. SCHUKER
A new wave of buyers from China is snapping up luxury properties across the U.S., injecting billions of dollars into the country’s residential real-estate market. Lauren Schuker has details on Lunch Break. Photo: Erhard Pfieffer.
A new wave of buyers from China is snapping up luxury properties across the U.S., injecting billions of dollars into the country’s residential-real-estate market.
The industry is scrambling to court the new buyers. Some developers of new projects are installing wok kitchens, following feng shui principles and putting lucky numbers on choice units; others are packaging property sales with government programs designed to encourage foreign investment. Real-estate agencies are flying representatives to China, and hiring Mandarin-speaking agents.
via U.S. Luxury Real Estate Courts the Chinese Buyer – WSJ.com.