Enjoy the unusually ad-free browsing of Facebook and Twitter on your phone? Not for long.. Both companies are adding an ad platform to mobile devices in the upcoming weeks (reaching 425 million Facebook users and 55 million Twitter users) While this will fill major gaps in both social media companies revenue streams, it will result in the following changes:
Twitter: Promoted (paid advertising) accounts will be recommended for you to follow, Tweets by promoted accounts will appear no matter if you follow them or not, and Tweets from brands you follow will move to the top of your newsfeed.
Facebook: the ad unit Reach Generator will put posts from brand pages and insert them into the news feed on both desktop and mobile applications.
This won’t change the overall look of either application, rather attempt to seemlessly blend advertising in with desired information and forcing the viewer to sort through the ad content. The approach used by both companies is quite similar in structure, maybe due to some collaboration between both companies? One thing is for sure, Twitter is a prime acquisition target and Apple has an absurd amount of cash on hand..
Via: FINALLY: Facebook Will Show Ads To Its 425 Million Mobile Users.
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Via: Twitter Ads Will Start Appearing On Your Smartphone Soon – AllTwitter.