This is truly a disruptive company. What I mean by that is that this Company, SODA, has the potential to destroy CocaCola and Pepsi’s business model. I know that is a strong statment and I don’t own a lot of this stock yet but I am a big user of their product and I haven’t brought home a six pack or case of Coke or Pepsi in a month. Trust me, I know my soda. This is the best business model (low tech little risk of technological obsolescence, low capital investment) that I have ever seen. The only risk is that Coke or Pepsi could easily enter and dominate the market but the reality is that very few if any companies ever truly cannabilize themselves. By the time Coke or Pepsi wakes up to this, SODA will be enormous. This is Peter Lynch‘s classic 10 bagger. Buy some, keep buying as it drops (if it does, I have no idea on that) and dont’ sell no matter what it does in price.
